March 5, 2021

Exactuals Promotes Bryan Walley to COO & President

Exactuals, the leading provider of innovative solutions for complex payments, royalties, and metadata in the entertainment and insurance industries, has promoted Bryan Walley to COO & President of the company, where he has served as COO for seven years. As President, Walley will lead functions such as operations, audit and compliance, customer success, banking relationships, business management relations, and more at Exactuals, all while serving as a strategic leader for the business and one of the primary drivers of its culture. Walley is based in Los Angeles and will continue to report to Exactuals CEO Mike Hurst.

“Bryan joined Exactuals seven years ago following City National’s initial investment in our company; Exactuals was still in stealth mode when Bryan joined, and every transaction we have completed as a company has been executed on his watch. He has led our payment operations throughout, expanding PaymentHub’s focus from Film/TV residuals to music royalties, and more recently to insurance payments. Bryan’s responsibilities have expanded over the years, and we would not be where we are today without his leadership and vision. As demand for PaymentHub, SR1, and RAI accelerates, I look forward to working with Bryan in leading Exactuals to meet the moment,” said Mike Hurst, CEO of Exactuals.  

“It’s amazing to look back to see how far we’ve come, but even more exciting to look ahead and see all the opportunity for Exactuals in the future,” said Walley. “Our existing industries are growing rapidly, and we are seeing demand from new markets that require the ability to accurately and quickly handle complex rights, analysis, and payments, and our team at Exactuals is ready to take them on!”

Walley’s role at Exactuals combines his love of technology and automation with his background in financial services and process improvement. Prior to joining the company in 2014, he held senior positions at IP3 Networks Inc., Intuit, and Exactuals’ parent company City National Bank. In 2003, Walley joined IP3 Networks Inc. as Director of Operations, where he was responsible for internal systems development and management, process and policy definition and implementation, vendor management, procurement and distribution, interviewing and hiring decisions, and budgeting. He was then named Vice President – Information Services Project Manager at City National Bank, where he helped deliver technical and process-driven results on time, on scope, and on budget, both internally and for the company’s clients.

In 2009, Walley joined Intuit as Senior Product Manager, working on strategic technology initiatives in the Financial Services division. He then rejoined City National Bank in 2011, serving as Senior Vice President – Treasury Services before becoming Senior Vice President – Manager of Datafaction, an RBC Company and an affiliate of City National Bank, offering specialized accounting software solutions to business managers, family offices, money managers, and other organizations that have multiple entities and accounts. Walley earned both his undergraduate and MBA degrees from the Marshall School of Business at the University of Southern California. Outside of work, he is an active supporter of the American Heart Association.

For more information on Exactuals, visit, and follow us on social media:

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About Exactuals

Exactuals, founded in 2011, is a Software as a Service (SaaS) company modernizing the way the entertainment industry makes payments, including residuals, royalties, marketplace payments and similarly complex transactions. Recognizing clear rights ownership information is a central issue for accurate licensing and ultimately payment, the company recently introduced RAI, a software development kit and open API, which programmatically improves IP metadata. In January 2020, Exactuals acquired royalty calculation and statement generation service SR1, completing the company’s integrated end-to-end solution for everything from data to calculations to payments. Exactuals is headquartered in Los Angeles with offices in Nashville and New York. Exactuals is an RBC company and a wholly owned subsidiary of City National Bank Member FDIC.

Exactuals Press Contacts

Laurie Jakobsen, Jaybird Communications –, 917.697.2274
Bill Greenwood, Jaybird Communications –, 609.221.2374

About City National

With $75.8 billion in assets, City National Bank provides banking, investment and trust services through locations in Southern California, the San Francisco Bay Area, Nevada, New York City, Nashville, Atlanta, Minneapolis, Washington, D.C. and Miami*. In addition, the company and its investment affiliates manage or administer $86.3 billion in client investment assets.

City National is a subsidiary of Royal Bank of Canada (RBC), one of North America’s leading diversified financial services companies. RBC serves more than 17 million personal, business, public sector and institutional clients through offices in Canada, the United States and 34 other countries.
For more information about City National, visit the company’s website at
*City National Bank does business in Miami and the state of Florida as CN Bank.

City National Press Contact

Debora Vrana, City National Bank –, 213.673.7631